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• Volkswagen Golf Stationwagon
Acriss
code: CWMR
Volkswagen
Volkswagen (VW) is Europe's biggest carmaker and owns several other brands including Skoda, Seat, Audi and Bentley. Annual VW Group production is in excess of 4 million vehicles (4.4 million units, 2004). The company's industrial strategy has been formed around common platforms and component sets shared by its constituent brands. As well as leading the European market, the company also has significant manufacturing operations in North America (Mexico) and South America, as well as China where it has several joint ventures (such as one with Shangahi Auto Industry Corporation, SAIC) and leads the market.
The company also makes commercial vehicles ranging from light vans to heavy duty cargo trucks made in Brazil.
Though the origins of the company date back to the 1930s, the design for the car that would become known as the Beetle / "Käfer" date back even further, as a pet project by car designer Ferdinand Porsche (1875-1951). Adolf Hitler's desire that almost anybody should be able to afford a car coincided with this design-although much of this design was inspired by the advanced Tatra cars of Hans Ledwinka.
Hitler's changes to the original design included better fuel efficiency (to make it more economical for the working man), reliability, ease of use, and economically efficient repairs and parts. The intention was that ordinary Germans would buy the car by means of a savings scheme, which around 336,000 people eventually paid into. Volkswagen honored its savings agreements after World War II; Ford, which had a similar "coupon" savings system, reportedly did not. Prototypes of the car called the KdF-Wagen (German: Kraft durch Freude = "strength through joy"), appeared from 1936 onwards (the first cars had been produced in Stuttgart). The car already had its distinctive round shape and air-cooled, flat-four, rear-mounted engine, features similar to the Tatra.
Erwin Komenda, the longstanding Porsche chief designer, developed the car body of the prototype, which was recognizably the Beetle we know today.
The new factory in the new town of KdF-Stadt, now called Wolfsburg, purpose-built for the factory workers, had only produced a handful of cars by the time war started in 1939. Consequently the first volume-produced versions of the car were military vehicles, the Jeep-like Kübelwagen and the amphibious Schwimmwagen.
Volkswagen (you can hire it in Granada) literally translates as "people's car" in English.
From 1948, Volkswagen became a very important element, symbolically and economically, of West German regeneration. Heinrich Nordhoff (1899-1968), a former senior manager at Opel who had overseen civilian and military vehicle production in the 1930s and 1940s, was recruited to run the factory in 1948. In 1949 Hirst left the company, now re-formed as a trust controlled by the West German government. Apart from the introduction of the Type 2 commercial vehicle (van, pickup and camper) and the Karmann Ghia sports car, Nordhoff pursued the one-model policy until shortly before his death in 1968. Production of the Type 1 Volkswagen Beetle (German: 'Käfer', US: 'Bug', Mexican: 'Vochito', French: 'Coccinelle', Portuguese: 'Carocha', Brazilian: 'Fusca') increased dramatically over the years, the total reaching one million in 1954.
During the 1960s and early 1970s, although the car was becoming outdated, American exports, innovative advertising and a growing reputation for reliability helped production figures to surpass the levels of the previous record holder, the Ford Model T. By 1973 total production was over 16 million.
VW expanded their product line in 1967 with the introduction of several Type 3 models, which were essentially body style variations (Fastback, Notchback, Squareback) based on Type 1 mechanical underpinnings, and again in 1969 with the relatively unpopular Type 4 (also known as the 411 and 412) models, which differed substantially from previous models with the notable introduction of unibody construction, a fully automatic transmission and fuel injection. In 1973, Volkswagen introduced the military-themed Thing (Type 181) in America.
Volkswagen was in serious trouble by the end of the 1960s. The Type 3 and Type 4 models had been comparative flops, and the NSU-based K70 also failed to woo buyers. The company knew that Beetle production had to end one day, but the conundrum of replacing it had been a never ending nightmare. The key to the problem was the 1964 acquisition of Audi/Auto-Union. The Ingolstadt-based firm had the necessary expertise in front wheel drive and water-cooled engines that Volkswagen so desperately needed to produce a credible Beetle successor. Audi influences paved the way for this new generation of Volkswagens, known as the Polo, Golf and Passat.
Production of the Beetle at the Wolfsburg factory switched to the VW Golf in 1974, marketed in the United States as the Volkswagen Rabbit in the 1970s and 1980s. This was a car unlike its predecessor in most significant ways, both mechanically as well as visually (its angular styling was designed by the Italian Giorgetto Giugiaro). Its design followed trends for small family cars set by the 1959 Mini and 1972 Renault 5-the Golf had a transversely mounted, water-cooled engine in the front, driving the front wheels, and had a hatchback, a format that has dominated the market segment ever since. Beetle production continued in smaller numbers at other German factories until 1978, but mainstream production shifted to Brazil and Mexico.
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